10% Of Your Project's Fee Will Be Donated To The Charity Of Your Choice.

How To Pick The Right Shopify Plan For Your Business

4 min read

February 20, 2017

Business Advice

A women in a cafe using a laptop to pick the right shopify plan for her business.

A question that I am often asked by clients is “What shopify plan should I choose for my business”? It is a great question. Here's a guide to help you figure it out.

The Plans

Shopify offers a few different plans, but there are only three that you should consider. They are:

Basic Shopify - $29/month plus 2.9% + 30¢ per transaction

Pro Shopify* - $79/month plus 2.6% + 30¢ per transaction

Advanced Shopify - $299/month plus 2.4% + 30¢ per transaction

All stores need a payment gateway to process payments. I recommend Shopify payments for your payment gateway since there are zero transaction fees. If you use an external payment gateway, your fee will be 2% for Basic, 1% for Pro, and 0.5% for Advanced Shopify plans.

All plans offer a free ssl certificates, fraud analysis tools, staff accounts and 24/7 support.

* Shopify calls this plan “Shopify” but I have changed it to “Pro Shopify” for the purposes of this article.

The Basic Shopify Plan

This is the cheapest plan you should consider for your store. It gets you unlimited products and file storage but has the least amount of features. Features like professional reports, gift cards, or abandoned cart recovery aren’t included.

Who Fits This Plan

This plan is perfect for small lifestyle businesses on a budget. You shouldn’t run into any real limitations as you get your shop up and running. As you grow your business, you may want to upgrade for advanced features.

The Pro Shopify Plan

This plan costs $50 more than the basic plan but is likely well worth it for the extra features alone. With it you get professional reports, gift cards, and advance abandon current recovery.

Professional reports offer convenient insights fast. Find your top sellers. Get your monthly sales taxes. Both are only a few clicks away. The time saved from running your monthly sales tax report is likely worth the extra $50 alone.

Planning to sell gift cards? The native gift card feature in Shopify offers automated fulfillment. After a person buys a gift card it is emailed to them immediately. Instant gratification for your customer with zero work on your part.

Not everyone who adds something to your cart makes it through to buy the product. Having a way to capture their information so you can send a reminder to complete the purchase is a must. With the Pro Shopify Plan, all you have to do is check a box and abandoned cart emails are sent for you. Easy peasy.

Who Fits This Plan

This plan is great for established business or new business with a bit more sales and money to spend. It provides all the features you need to grow your business.

The Advanced Shopify Plan

This is your most expensive plan but it also has the lowest credit card rate and most staff accounts. It includes all the features from the previous plans.

This plan adds an advanced report builder to the mix. With it you can build any report you can think of with your store data. Save the report and run it at any time.

If you plan to use a carrier to ship your products (Fedex, UPS etc.) in Shopify, then this is the plan for you. You get real time shipping rates calculated for customer purchases at checkout.

Who Fits This Plan

Growing businesses that need more powerful reporting and real time shipping are great for this plan.

What about Shopify Plus

Some of the world’s biggest brands use Shopify Plus for their online stores. It is the best solution for enterprise level businesses with high volume transactions. The cost is about $2000/month. You get unlimited bandwidth, 0% transaction fees, custom domain checkout, advanced security, and more. You also get a dedicated merchant success manager to help you get the greatest success on the platform. Everything a big player needs is in this plan.

Who Fits This Plan

High growth and high volume merchants making at least about $400K in revenue a month. This is the point where you would already be paying about $2K in transaction fees on other plans. Making an upgrade a no-brainer.


Choosing the right Shopify plan for your business depends on where it is now and how fast you want to grow. The best plan for you should fit within your budget and meet all your store’s current needs. If you are starting out, eat the higher rates of the lower plans to keep your fixed costs low until you get decent sales volume. Even the cheapest shopify plan offers all you need to get your store up and running online. You can always upgrade to another plan as you grow. No need to spend money for features you don’t need.

Get a free 2 week trial (no credit card required) of Shopify here.

Like this article?

Get more articles like this. Straight to your inbox. No spam. No tricks. Just more stuff to help you grow your online business.